Work

A brand needs a recognizable identity, and each product also needs a voice of its own. This set of detail pages was about keeping CLEAR's visual language while letting each product's content and imagery stand apart.

How do you keep image quality high when time is short? Beyond working fast, it takes clear communication with the client, so both sides share an understanding of priorities, difficulty and progress.

Promotional assets for three Tmall store events: the 3.8 Festival, Valentine's Day and the Chinese New Year sale. Each event was cut to every placement: homepage banners, campaign product images, feed cards, search banners and brand-wall tiles. Also includes a detail page, product images and a key visual.

Horizontal and vertical key visuals for POND'S, two full detail pages and a set of product images.

Horizontal and vertical key visuals for the 200 ml and 400 ml sizes of an Avène lotion, with a detail page for each.

Key visuals for LUX's bergamot scent: a scrub-texture direction, fragrance imagery and several copy layouts, plus a full detail page.

What works on screen doesn't automatically become a good reading experience in print. A leaflet has to account for its content, its real size, and the limits of paper and finishes.

Two 800 × 800 product images and one vertical long image.

A co-branded key visual for the back-to-school season.